Digital Marketing is an intensive specialization designed to deliver the practical understanding of online marketing and its fit in the broader marketing framework. It aims at providing an excellent grounding in digital aspects of marketing, such as, technology platforms, SEO/SEM and communicating with the customer using new media techniques.
 

Program Highlights

 
Program Highlights

Imbibe the concepts of social media communication and platforms
 

Program Highlights

Gain Knowledge of cutting edge principles such as social network management, pricing in two-sided markets and crowd-sourcing.

Program Highlights

Acquire competency of using web analytics to set prices, create better ads, make decisions about product distribution, and improve product design.

Program Highlights

Gain know-how of implementing an effective and comprehensive digital marketing campaigns.

 
Digital Marketing
 

Course Content

 
Semester 1 Semester 2
Introduction to Sociology Seminal Events in Global History
Essential English Literature Introduction to Psychology
Appreciating Art Fundamentals Critical Analysis & Writing
Business Communication Business Statistics
Business Economics Business Accounting
Business Mathematics Operations Management
Application of Spreadsheets in Business Oral & Visual Communication
Introduction to Marketing    
Semester 3 Semester 4
Introduction to Supply Chain Management International Business
Organizational Behavior Consumer Behaviour and Market Research
Impact of Media on Society - A History Business & Corporate Law
Introduction to Business Analytics Ethics & Corporate Governance
Social Problems and Public Policy Cost & Management Accounting
Financial Management Digital Consumer Search and Marketing
Marketing for the Digital Economy Human Resource Management
Summer School 1    
Semester 5 Semester 6
Research Methodology & Report Writing Project Management
Negotiating Skills Leadership in a Dynamic Business Environment
Entrepreneurship Technology Platforms for Digital Marketing
Strategy Management Retailing and E-Tailing
Communication Strategy and New Media Design Thinking
SEM and SEO Major Project
Disruptive Technologies     
Summer School 2     
 

Career Opportunities

 
 
  • Digital Content Executive, Performance Marketing Executive at online marketing firms
  • Independent digital marketing consultants
  • Creative Digital Solutions Executive, Digital Media Buying / Planning Trainees in news and media companies

Potential Recruiters

 
PHILIPS
Vodafone
 
Cocacola
Mccann
 

Admissions at a Glance

 
Approaching Deadline

Approaching Deadline

Session Starts August 2018!

Minimum Eligibility

Minimum Eligibility

BBA- Class XII – CBSE/State Board/ISCE 70%; IB 30 points

Application Fees

Application Fees

Rs. 1,500

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Admissions

Please visit the Admissions page for further information.